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The Signal

# AI moves fast. We show AV professionals how to use it.

Weekly AI intelligence, tutorials, and strategy for the professional AV industry. By Clayton Creed.

[

Featured

## The Living Project Brain: Turning Your Ticketing System Into Every Project You've Ever Delivered

How AV integrators use multi-agent workflows on AVCodex to make project knowledge searchable, conversational, and permanent.

Read Article → 

🧠 

](/blog/living-project-brain)

### Latest Articles

[

🏢 

Strategy Apr 28, 2026 

### I've Been Inside Three AV Companies Through Launch, Acquisition, and Rapid Growth. Here's What I'd Do Differently With AI.

15 years inside AV companies. Three chapters. The same lesson: the companies that adopt the right tools first compound their advantages.



](/blog/inside-three-av-companies)[

🎯 

Strategy Apr 24, 2026 

### Your Biggest Competitor Is Not Another Integrator. It Is Your Client's IT Department.

IT is absorbing AV. Here's how to stay relevant by offering what IT can't: AI-powered AV expertise.



](/blog/biggest-competitor-it)[

</> 

Tutorial Apr 17, 2026 

### Building a Crestron Programming Assistant: A Step-by-Step Guide

Train an AI on your SIMPL modules, debugging patterns, and coding standards.



](/blog/crestron-programming-assistant)[

📈 

Strategy Apr 15, 2026 

### Services Just Overtook Hardware in AV Revenue. Here's What That Means for Your Business.

For the first time, services revenue has surpassed hardware in the AV industry. The data, the margin math, and what to do about it.



](/blog/services-overtook-hardware)[

⚙ 

Tutorial Apr 10, 2026 

### How to Build a Conference Room Support Bot in 30 Minutes

Step-by-step: from blank canvas to a working QR-code support bot deployed in a real conference room.



](/blog/conference-room-support-bot)

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