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title: "HubSpot — AVCodex Docs"
description: "HubSpot — AVCodex documentation for AV integrators, programmers, and ops teams."
lang: en
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[Docs](/docs)/ Integrations / Integrations 

# HubSpot

Last updated · MAR 2026 · [Read as Markdown](/docs/integrations/hubspot.md)

# HubSpot Integration

Most AV integrators run their deal pipeline in HubSpot. Multi-room corporate refresh deals, dealer-program contacts, multi-year service agreements. Connect AVCodex and the agent runs CRM tasks for the BD team in plain English.

* * *

Connect HubSpot to your AVCodex agent so it can manage CRM data: search contacts, track integrator deals, look up companies, and log site-visit notes through natural conversation.

## [What the AI Can Do# ](#what-the-ai-can-do)

Once connected, your agent gains thirteen tools across four CRM object types:

### [Contacts# ](#contacts)

Tool

Description

**hubspot\_list\_contacts**

List contacts with email, phone, company, and lifecycle stage

**hubspot\_search\_contacts**

Search contacts by name, email, phone, or company

**hubspot\_get\_contact**

Get detailed information about a specific contact

**hubspot\_create\_contact**

Create a new contact with email, name, phone, and more

**hubspot\_update\_contact**

Update an existing contact's properties

### [Deals# ](#deals)

Tool

Description

**hubspot\_list\_deals**

List deals with name, amount, stage, and close date

**hubspot\_search\_deals**

Search for deals by name or other properties

**hubspot\_create\_deal**

Create a new deal with pipeline, stage, and amount

**hubspot\_update\_deal**

Update an existing deal's properties

### [Companies# ](#companies)

Tool

Description

**hubspot\_list\_companies**

List companies with domain, industry, and location

**hubspot\_search\_companies**

Search companies by name or domain

**hubspot\_create\_company**

Create a new company record

### [Notes# ](#notes)

Tool

Description

**hubspot\_create\_note**

Create a note and associate it with a contact, deal, or company

## [Connecting HubSpot# ](#connecting-hubspot)

**1.** **Open the Integrations tab**

In your agent's builder, navigate to the **Build** section and select the **Integrations** tab. Find **HubSpot** in the list of available integrations.

**2.** **Click Connect**

Click the **Connect** button next to HubSpot. You will be redirected to HubSpot's authorization page.

**3.** **Select your HubSpot account**

Choose the HubSpot account you want to connect and approve the requested permissions. The integration requests read and write access to contacts, deals, and companies.

\> **Note:** You need admin access to the HubSpot account to authorize the integration. The agent will be able to create and modify CRM records.

**4.** **Test it out**

Once connected, open the chat preview and try: - "Search for contacts at Acme Corp" - "Show me all open deals over $50,000" - "Create a new contact for Sarah Johnson at sarah@acme-corp.com, IT Director"

## [How It Works# ](#how-it-works)

### [Natural CRM Queries# ](#natural-crm-queries)

The agent translates natural language into CRM operations:

-   "Who is our facilities contact at Acme?" triggers a contact search
-   "What deals are in the design-review stage?" lists deals filtered by stage
-   "Log a note on the Acme HQ deal that we walked the site and confirmed the room count" creates and associates a note

### [Pagination# ](#pagination)

List operations support pagination. When there are more results than the default page size, the agent can request additional pages to find what you need.

### [Contact Properties# ](#contact-properties)

Each contact includes:

-   First name, last name, email, phone
-   Company association
-   Job title (IT Director, AV Manager, Facilities Lead)
-   Lifecycle stage (subscriber, lead, MQL, SQL, opportunity, customer)

### [Deal Properties# ](#deal-properties)

Each deal includes:

-   Deal name and amount
-   Pipeline and deal stage
-   Close date
-   Owner assignment

## [Example Use Cases# ](#example-use-cases)

-   **BD assistant**: "Show me all deals closing this quarter and their total value"
-   **Contact lookup**: "Find the IT Director contact info at TechCorp HQ"
-   **CRM data entry**: "Create a deal called 'Acme HQ 40-Room Corporate Refresh' for $850,000 in the Integrator Sales pipeline at the design-review stage"
-   **Activity logging**: "Add a note to John's contact that we had a site walk today and confirmed Crestron NVX is the right fit"
-   **Pipeline review**: "How many deals are in each stage of the integrator pipeline?"
-   **Vertical analysis**: "What companies do we have in the higher-ed vertical, and which have open dealer-program deals?"

## [Billing# ](#billing)

HubSpot tool calls use your standard LLM token billing. There is no separate per-call fee.

\*AVCodex · Your AV expertise. Amplified by AI.\*

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On this page

-   [What the AI Can Do](#what-the-ai-can-do)
-   [Contacts](#contacts)
-   [Deals](#deals)
-   [Companies](#companies)
-   [Notes](#notes)
-   [Connecting HubSpot](#connecting-hubspot)
-   [How It Works](#how-it-works)
-   [Natural CRM Queries](#natural-crm-queries)
-   [Pagination](#pagination)
-   [Contact Properties](#contact-properties)
-   [Deal Properties](#deal-properties)
-   [Example Use Cases](#example-use-cases)
-   [Billing](#billing)

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