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    The Signal

    AI moves fast. We show AV professionals how to use it.

    Weekly AI intelligence, tutorials, and strategy for the professional AV industry. By Clayton Creed.

    Featured

    I've Been Inside Three AV Companies Through Launch, Acquisition, and Rapid Growth. Here's What I'd Do Differently With AI.

    15 years inside AV companies. Three chapters. The same lesson: the companies that adopt the right tools first compound their advantages. The honest account of what I saw and why it led to AVCodex.

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    Latest Articles

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    StrategyApr 24, 2026

    Your Biggest Competitor Is Not Another Integrator. It Is Your Client's IT Department.

    IT is absorbing AV. Here's how to stay relevant by offering what IT can't: AI-powered AV expertise.
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    TutorialApr 17, 2026

    Building a Crestron Programming Assistant: A Step-by-Step Guide

    Train an AI on your SIMPL modules, debugging patterns, and coding standards.
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    StrategyApr 15, 2026

    Services Just Overtook Hardware in AV Revenue. Here's What That Means for Your Business.

    For the first time, services revenue has surpassed hardware in the AV industry. The data, the margin math, and what to do about it.
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    TutorialApr 10, 2026

    How to Build a Conference Room Support Bot in 30 Minutes

    Step-by-step: from blank canvas to a working QR-code support bot deployed in a real conference room.

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